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B2B e-Commerce should be about Relationships
In a recent post, we learned that eCommerce within B2B is often not about customer acquisition and conversions but about building customer loyalty. The traditional approach of B2B eCommerce is product...
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Who cares about the “Add to Cart” button?
If you are in retail eCommerce reading this title – you will probably be very confused, maybe even offended – however if you are in B2B E-Commerce read on! As we explore what it means to move...
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It’s complicated: Relationships can be confusing
I hear people tell me “it’s complicated” all the time. Mainly when they are trying to blow me off and not have me pry into the problem. However, I like taking complicated ideas and finding easy ways...
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Does your B2B E-Commerce Have Integrity?
Huh? What does integrity have to do with B2B e-commerce. Is this just a ploy to read your blog? Yes, I am trying to be clever (trying being the key word). But I also heard this weekend at church...
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3 ways to cultivate B2B online customer relationships
Guest post by Srini Rangaswamy. B2B is the new darling of eCommerce. From Forrester Research to Internet Retailer everyone is paying renewed attention to B2B. With Amazon’s growing traction in B2B, the...
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